The way to do this forms the foundation of House of the Customer. In this eleventh book from best-selling author Greg Kihlström, readers are guided through the elements of a 1:1, customer-first, employee-driven enterprise that includes seven key elements, why they are important, and how to implement them.

In this eleventh book from best-selling author Greg Kihlström, readers are guided through the elements of a 1:1, customer-first, employee-driven enterprise that includes seven key elements, why they are important, and how to implement them.

Drawing on Kihlström’s experience working with top organizations, as well as dozens of interviews with Fortune 500 customer experience leaders and industry-leading platform marketing technology executives and thought leaders for this book and his podcast, The Agile Brand with Greg Kihlström, the blueprint to achieve a customer-centric, sustainable platform for growth is made tangible.

Today, it was announced that The Agile Brand with Greg Kihlström podcast was a winner in the Business Category at the inaugural Signal Awards for podcast excellence.

Greg Kihlström’s article on measurement and the customer journey was featured as one of the most popular articles of 2022 on Thinkers360.

Chris Voss interviews Greg about his upcoming book, House of the Customer for this leading podcast.

Greg Kihlström was featured in this list for the second year running. ICMI tracks thought leaders and industry experts in the customer experience and customer service industries and is well-known for its annual list of thought leaders that contribute through writing, speaking, and other methods.

Greg Kihlström’s thoughts were featured in this article with 2023 predictions by thought leaders in the Customer Experience and Contact Center industry by ICMI

Greg Kihlström was interviewed for an article on Forbes that talked with strategy and marketing leaders about key areas marketers should consider when building customer data strategies.

Greg Kihlström was named to this prestigious list by Thinkers360 of the top 50 B2B Thought Leaders & Influencers You Should Work with in 2023. You can read the rest of the article here.

Greg Kihlström was featured in this article for Fast Company that discusses remote work and the employee experience. His contribution focused on the introverted workers.

Greg Kihlström’s The Agile Brand Guide to Customer Data Platforms was named one of Thinkers360’s “50 Books to Read in 2023” alongside other books by leading marketing and CX leaders.

Fast Company interviewed Greg Kihlström about tips to strengthen cross-company communication.

In this second Agile Brand Guide, Customer Journey Orchestration Platforms are explored and demystified. The Agile Brand Guide to Customer Journey Orchestration Platforms: Evaluating, Buying, and Implementing a CJO for Marketers by Greg Kihlström is now available in print as an ebook.

The new book by Greg Kihlström was released today. Customer Journey Orchestration (CJO) enables marketers to create more engaging customer experiences that span online and offline channels, and generate greater customer loyalty and purchases over time. Consumers’ demands for more consistency in the way that brands communicate with them, combined with the increase in channel switching between devices and methods by customers means that brands need to provide a personalized, omnichannel experience to stay competitive.

In this second Agile Brand Guide, Customer Journey Orchestration Platforms are explored and demystified. The Agile Brand Guide to Customer Journey Orchestration Platforms: Evaluating, Buying, and Implementing a CJO for Marketers by Greg Kihlström is now available in print as an ebook.

Greg Kihlström was featured by Thinkers360 in their annual MarTech predictions.

This article was written by Chris Wood for MarTech, based on a presentation by Greg Kihlström at the recent MarTech conference. Read the full article here.

One of the benefits of a customer journey orchestration (CJO) platform is improved alignment among business units. In order for this to work, teams in those units need to be prepared ahead of the implementation.

Article on Provoke Media that discusses a panel discussion that Greg Kihlström participated on as part of the PRovokeGlobal 2022 Conference in Washington DC on October 26. The PR industry is getting better at integrating new technologies, but needs to be far more focused on the details and ethical issues.

Thinkers360, the world’s premier thought leadership ecosystem announced its list of their Top 50 2022 Global Thought Leaders in Customer Experience today. The list includes leaders from around the world that share their expertise through writing, speaking, creation of educational content, entrepreneurship, and other mediums.