Objective evaluations and guidance

Customer Journey Orchestration, Marketing AI Adoption, First-party Data Strategies & Next Best Action Approaches

How ready is your organization to meaningfully adopt AI for marketing and marketing operations?

Greg Kihlström works with some of the world’s leading brands on customer journey orchestration strategies, MarTech platform evaluations, roadmapping of MarTech transformation, AI adoption and more. Get an objective view on best-in-class approaches with interactive sessions and expert guidance.

Get actionable next steps, not just a bunch of PowerPoint slides

  • Objective evaluations of tools and platforms

  • Phased roadmaps of marketing technology transformation, including the people, process, data, and platform changes needed

  • Individual platform assessments that incorporate specific organizational objectives and considerations

  • Workshops to establish and evaluate goals and desired outcomes

Let’s talk about your organization’s needs and how to plan the best approach to unlock meaningful value

Greg (literally) wrote the book on MarTech stack evaluation and platform selection.

His best-seller on MarTech stack evaluation guides readers through a step-by-step process of goal-setting, requirements gathering, and more. He has done this with Fortune 50, 100, 500, and 1000 organizations and can tailor an approach that works with your organization.

Why work with Greg?

He is not a hands-off coach who hasn’t worked “in the field” for years

Greg of The Agile Brand actively works with top brands and uses the latest marketing technology platforms. In other words, he gets his hands dirty working with teams in real-world settings with real stakes, budgets, & deadlines. This gives him up-to-the-minute, hands-on experience that he can bring to leaders and teams, rather than general advice.

Focus on measurable outcomes from ROI to CLV to TCO

Yes, that’s a lot of acronyms in a row. But Greg has extensive experience advisory, training, leading, and working embedded within teams at Fortune 1000 and larger companies with a focus on turning strategies into reality with a focus on measurable outcomes with realistic paths to get to the desired results.

Understanding what, when, how, and why to use the right tool for the job

With experience and training in Agile, Lean Six Sigma, and other tools, The Agile Brand’s Greg Kihlström knows there isn’t one single way to get great results. It takes a deep understanding of the nuance of each organization and its unique culture, processes, and platform approach.

He is at the forefront of changes, trends, movers and shakers in the industry.

From the 200+ interviews per year with enterprise leaders and technology company executives he talks with on his podcasts, to his place as a thought leader and practitioner in the industry, The Agile Brand’s Greg Kihlström knows and understands the spaces that leading organizations need to be in, and knows the players involved.

Flexible ways of working - you're not tied to a team that doesn't match your exact needs

Greg works with existing partners and consultancies or can bring in partners through his own network of partners. The relationship can be as flexible as needed and does not need to replace current work in progress or relationships with larger consultancies.cription

What is your biggest challenge?

  • Customer journey orchestration and next best action planning and implementation

  • AI adoption strategies

  • Objective platform evaluations that are tailored to your exact needs

  • Real-world planning vs. lofty goals

Greg Kihlström, multiple best-selling author, advisor, and consultant to Fortune 1000 brands looking for meaningful transformation.