News Coverage and Press Mentions

Press mentions, interviews, and other news coverage of Greg Kihlström, customer experience, marketing technology, and digital transformation strategist, author, and speaker.

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The Agile Brand with Greg Kihlström Named Finalist in the 2024 Signal Awards for Podcast Excellence

The Agile Brand with Greg Kihlström, a top-ranked enterprise marketing podcast, has been named a finalist in the Creativity and Marketing category for the 2024 Signal Awards for Podcast Excellence. Now in its 6th year with nearly 600 episodes and millions of downloads, the podcast continues to provide valuable insights from the world’s leading brands and platforms, delivering actionable strategies that create category leaders, delight customers, and empower employees.

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Capitol Communicator: New book by Greg Kihlström discusses the imperative for organizations to build more robust predictive capabilities to enable strategic prioritization

This premise forms the foundation of Priority is Prediction: Seven Principles to Guide Enterprises Toward Better Decisions and Greater Outcomes. In this latest book from best-selling author Greg Kihlström, the future, data-driven enterprise is described and its requirements are outlined in practical ways, using advice based on real-world experience and hypothetical examples as a means of making the abstract practical.

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MarTech Zone: The Composable Roadmap is An Action Plan for Agility

Recently, MarTech Zone covered the launch of the latest book by Chad Solomonson and Greg Kihlström, The Composable Roadmap. The ability to swiftly adapt and innovate is not just an advantage—it’s a necessity for survival and growth. We explore this in our latest book, The Composable Roadmap: An Action Plan for Agility in a Modern Digital Marketplace, now available.

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Capitol Communicator: Greg Kihlström to share how to fuel B2B marketing with meaningful personalization at B2B MarCom Summit

This was originally posted on Capitol Communicator, written by Debra Silimeo. One of the most respected – and prolific – experts on marketing and branding, Greg Kihlström, tells Capitol Communicator that he wants you to get actionable information on how you can immediately improve your B2B marketing efforts at the upcoming B2B MarCom Summit.

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Capitol Communicator coverage of Meaningful Measurement of the Customer Experience 2nd Edition

As the primary method of competitive differentiation between most brands today, customer experience is as important as ever to the enterprise. While most companies claim that customers and their needs drive decisions and priority within their organizations, taking action on those priorities and measuring their results forms the foundation of Meaningful Measurement of the Customer Experience, Second Edition, the latest book by Greg Kihlström.

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