News Coverage and Press Mentions
Press mentions, interviews, and other news coverage of Greg Kihlström, customer experience, marketing technology, and digital transformation strategist, author, and speaker.
Forbes: 10 Trending Business Podcasts To Level Up Your Game
Greg Kihlström and The Agile Brand with Greg Kihlström podcast were featured in this roundup by Forbes contributor Jodie Cook.
Zoom and Sifted: Customer Experience As We Know it is Ending
Greg Kihlström is featured in this content partnership between Zoom and Sifted.
eTail: 50 Days Until Black Friday. Are You Ready?
Greg Kihlström’s thoughts on the upcoming holiday shopping season and trends, along with several other thought leaders in the e-commerce space.
Medallia: Predictive Analytics in Business: Why Companies Need to Prioritize Prediction
Article from Medallia Chief Product Officer Simonetta Turek highlights Priority is Prediction, Greg Kihlström’s latest book.
The Agile Brand with Greg Kihlström Named Finalist in the 2024 Signal Awards for Podcast Excellence
The Agile Brand with Greg Kihlström, a top-ranked enterprise marketing podcast, has been named a finalist in the Creativity and Marketing category for the 2024 Signal Awards for Podcast Excellence. Now in its 6th year with nearly 600 episodes and millions of downloads, the podcast continues to provide valuable insights from the world’s leading brands and platforms, delivering actionable strategies that create category leaders, delight customers, and empower employees.
Capitol Communicator: New book by Greg Kihlström discusses the imperative for organizations to build more robust predictive capabilities to enable strategic prioritization
This premise forms the foundation of Priority is Prediction: Seven Principles to Guide Enterprises Toward Better Decisions and Greater Outcomes. In this latest book from best-selling author Greg Kihlström, the future, data-driven enterprise is described and its requirements are outlined in practical ways, using advice based on real-world experience and hypothetical examples as a means of making the abstract practical.
Forbes CMO Newsletter: Why These Top-Level Marketers Solve Problems Anonymously
Greg Kihlström was featured in the Forbes CMO Newsletter, pulling ideas from his AI is a Goal (Not a Strategy) newsletter.
Capitol Communicator features new Agile Brand Guide to DXPs by Greg Kihlström
The marketing and communications publication featured the latest addition to The Agile Brand Guide series written by Greg Kihlström and focused on Digital Experience Platforms.
Greg is featured on the Breaking B2B Podcast
Greg joined host Sam Dunning for an episode of the Breaking B2B podcast and discussed some top B2B marketing challenges and how to fix them. Watch the episode below.
Business Insider features Greg Kihlström in article on AI and personalization
Greg Kihlström was interviewed and quoted as part of an article on AI and personalization in Business Insider titled “AI is ushering in a new era of personalized marketing”
AgileDrop features Greg Kihlström and Eric Siegel
AgileDrop recently featured Greg Kihlstrom and Eric Siegel on the podcast.
MarTech Zone: The Composable Roadmap is An Action Plan for Agility
Recently, MarTech Zone covered the launch of the latest book by Chad Solomonson and Greg Kihlström, The Composable Roadmap. The ability to swiftly adapt and innovate is not just an advantage—it’s a necessity for survival and growth. We explore this in our latest book, The Composable Roadmap: An Action Plan for Agility in a Modern Digital Marketplace, now available.
WebProNews: The Agile Brand: Gary Vaynerchuk’s Blueprint for Social Media Success
This leading digital news publication featured Greg’s interview with Gary Vaynerchuk in a recent article.
Capitol Communicator: Greg Kihlström to share how to fuel B2B marketing with meaningful personalization at B2B MarCom Summit
This was originally posted on Capitol Communicator, written by Debra Silimeo. One of the most respected – and prolific – experts on marketing and branding, Greg Kihlström, tells Capitol Communicator that he wants you to get actionable information on how you can immediately improve your B2B marketing efforts at the upcoming B2B MarCom Summit.
Capitol Communicator: Coverage of new guide to CDPs
Coverage of The Agile Brand Guide to Customer Data Platforms by Capitol Communicatr.
Financial Times features Greg Kihlström
The recent article, The Future Contact Centre: AI at the Heart of the Customer Experience features some thoughts from Greg Kihlström
Capitol Communicator coverage of Meaningful Measurement of the Customer Experience 2nd Edition
As the primary method of competitive differentiation between most brands today, customer experience is as important as ever to the enterprise. While most companies claim that customers and their needs drive decisions and priority within their organizations, taking action on those priorities and measuring their results forms the foundation of Meaningful Measurement of the Customer Experience, Second Edition, the latest book by Greg Kihlström.
CX Pulse Check features Greg Kihlström on an episode about AI, CX, and more
Greg Kihlström was featured on an episode of CX Pulse check with host Jeannie Walters. They debate the nuances of real-time digital guidance and its potential to revolutionize customer autonomy and behavior across their preferred channels.
Chief Influencer features Greg Kihlström on getting comfortable being uncomfortable
Greg was featured on this podcast that features successful leaders who inspire and influence others.
MarTech: Greg Kihlstrom: Spotlight on the expert
Greg is a contributor to MarTech and has contributed several multi-part articles and other features to the publication. MarTech recently wrote a profile of Greg and his career journey.