This article was written by Greg Kihlström for CustomerThink. Despite the hype, the statistics, and some high-profile case studies, many customers—and companies—have had mixed experiences with their AI implementation so far.

This article was written by Greg Kihlström for CMSWire. Medallia Experience showed how organizations win when culture, AI and leadership all work in harmony.

This article was written by Greg Kihlström for CMSWire. AI tools are changing how brands engage with customers. They drive more personalized experiences and improve efficiency across the entire journey.

This article was written by Greg Kihlström for CMSWire. New announcements by Qualtrics include speeding up research, democratizing insights and scaling experience delivery with AI.

Chief marketing officers are blending AI automation, data-driven insights and creative strategy to lead smarter, faster marketing teams. This article was written for MarTech by Greg Kihlström.

This article was written by Greg Kihlström for CMSWire. Brands racing to adopt AI in marketing are finding that human insight holds the key to turning automation into lasting customer loyalty.

With inboxes piling up and open rates plateauing, many brands are turning to real-time messaging apps to create better engagement, with a recent survey of marketing executives showing that 43% of marketing executives planning to leverage more instantaneous messaging methods.

This article was written by Greg Kihlström for MarTech. AI-powered insights help you make data-driven decisions instantly, rather than waiting on analysis. Not only do you work faster, you work smarter.

This article was written by Greg Kihlström for CMSWire. AI agents are likely already on your radar, whether you are in the process of actively implementing them or not. Whether you’ve formally rolled them out or not, they’re likely already part of your organization in one way or another.

In this article, we’ll discuss how marketers can decipher signals and trends to stay ahead of competitors. We’ll cover the importance of recognizing early market signals, how to interpret them to predict future trends, and how predictive analytics turns these signals into strategic action.

This article was written by Greg Kihlström for MarTech. What insights is your company missing because your teams don’t fully understand the data they rely on? In a world where data-driven strategies are key, brands must enable more team members to access, comprehend and use the data that fuels success. Here’s how to foster a culture of data literacy and accessibility that drives meaningful marketing results.

This article was written by Greg Kihlström for CMSwire. I teamed up with AI for 2025 marketing predictions. Expect insights, surprises and a few bold takes on the future of marketing. It’s prediction time, everyone! Far be it from me to shy away from the annual set of predictions, but this year I wanted to more fully embrace generative AI. I performed an experiment with the technology, while also providing a few predictions of my own.

In this article, we’ll discuss how marketers can decipher signals and trends to stay ahead of competitors. We’ll cover the importance of recognizing early market signals, how to interpret them to predict future trends, and how predictive analytics turns these signals into strategic action.

Let's focus on how companies can advance with agility by combining agile methodologies with predictive insights. We’ll discuss how this combination enables faster adaptation to changes, the importance of rapid testing and iteration, and how predictive tools help businesses stay proactive and resilient.

This article was originally published in Capitol Communicator. Here we go again. Another year, and more predictions. First, however, let’s look briefly back at the last year. It turns out that all of the artificial intelligence (AI) hype was not hype—though let’s all admit that there was still plenty of overblown expectations related to artificial intelligence and generative AI in particular.

This article was written by Greg Kihlström for MarTech. What if all teams were truly working toward the same goal? Often, it feels like everyone is on separate paths, not fully aligned to reach the same destination.

Much like two-dimensional games like Super Mario Brothers gave way to the open worlds of modern video gaming, so has “if this, then that” marketing given way to reaching customers in an open world of omnichannel customer experience. This article was written by Greg Kihlström for CMSWire.

In-person conferences allow attendees to reconnect with colleagues and partners, meet new people with shared interests and gain new insights to help them in their professions. A conference like Opticon 2024, the U.S. instance of Optimizely’s annual conference, held this year in San Antonio, Texas, offered all of this, plus a window into the present and future of one of the leading martech platform companies. 

This article was written by Greg Kihlström for MarTech. Use post-campaign data to improve future marketing efforts by ensuring complete analysis, eliminating biases and implementing feedback loops.

In this article, we discuss how predictive analytics helps identify market shifts, how to use data to align with future trends, and how scenario planning can prepare organizations for emerging opportunities or threats.