Priority is Action: Seven Principles for Better Strategies, Decisions, and Outcomes
Explore key principles to help you make better decisions, set effective strategies, and achieve optimal outcomes.
This course is based on Greg’s best-selling book of the same name. It is for leaders and aspiring leaders who want to get more done—and want their teams to get more done. In practical, actionable steps, you’ll gain insights that you can apply to your work in your organization and your own work.
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Introduction to the Course
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Chapter 1: The 3 Components of Prioritization
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Introduction the 3 Components of Prioritization
This lesson covers the second component of prioritization, focusing on making decisions to act on identified priorities.
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Lesson 1: Prioritization
This lesson explores the first component of prioritization, focusing on identifying and ranking priorities based on their importance and urgency.
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Lesson 2: Decision
This lesson covers the second component of prioritization, focusing on making decisions to act on identified priorities.
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Lesson 3: Action
This lesson delves into the third component of prioritization, emphasizing the importance of taking action to execute on decisions.
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Chapter 2: The 7 Principles of Priority
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Introduction: The 7 Principles of Priority
In this lesson, we will introduce the seven key principles of priority that will help you make better strategic decisions and achieve optimal outcomes. These principles are designed to guide you in identifying what truly matters, making informed choices, and fostering a culture of continuous improvement.
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Lesson 1: Everything Can’t Be the Most Important Thing
In this lesson, we will explore the importance of focusing on what truly matters. We’ll discuss how spreading yourself too thin can hinder progress and dilute your efforts.
By the end of this lesson, you'll understand how to identify and prioritize the most important tasks to achieve better results.
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Lesson 2: If Everything’s a Priority, Then Nothing’s A Priority
In this lesson, we will delve into the concept that if everything is treated as a priority, then effectively, nothing is. We will explore the impact of trying to do too much at once and how it leads to diluted efforts and inefficiencies. By the end of this lesson, you'll learn how to set clear priorities and manage resources to achieve the best outcomes.
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Lesson 3: There Is Enough Time to Do the Right Thing
In this lesson, we will explore the principle that there is always enough time to do the right thing. We will discuss how to allocate time effectively to ensure that important tasks are completed without sacrificing quality. By the end of this lesson, you’ll understand how to manage your time and resources to focus on what truly matters.
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Lesson 4: Learn to Love Being Wrong
In this lesson, we will explore the principle of embracing failure and learning to love being wrong. We will discuss how recognizing and accepting mistakes can lead to growth, innovation, and better decision-making. By the end of this lesson, you'll understand how to create a culture that values learning from errors and encourages continuous improvement.
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Lesson 5: Experimentation Is How Innovation Happens
In this lesson, we will explore the principle that experimentation is the key to innovation. We will discuss how fostering a culture of experimentation can lead to new ideas, products, and processes that drive organizational success. By the end of this lesson, you'll understand how to implement and encourage experimentation within your team or organization.
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Lesson 6: Success in the Future Doesn’t Look Like the Past
In this lesson, we will explore the principle that future success will not mirror past successes. We will discuss how organizations must adapt to changing environments, embrace new technologies, and continuously innovate to remain competitive. By the end of this lesson, you'll understand how to avoid complacency and prepare for future challenges.
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Lesson 7: A “Hack” Isn’t a Sustainable Solution
In this lesson, we will explore the principle that quick fixes, or "hacks," are not sustainable solutions for long-term success. We will discuss the importance of developing robust, strategic solutions that address root causes rather than symptoms. By the end of this lesson, you'll understand how to implement sustainable practices that drive enduring success.
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Conclusion
Meet your instructor
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Meet your instructor |
GREG KIHLSTRÖM
Greg Kihlström is a best-selling author, speaker, and entrepreneur, and serves as an advisor and consultant to top companies on marketing technology, marketing operations, and digital transformation initiatives. He has worked with some of the world’s top brands, including Adidas, Coca-Cola, FedEx, HP, Marriott, Nationwide, Victoria’s Secret, and Toyota.
Course FAQ
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While Greg writes and consults with marketing and CX leaders, this course is for leaders and aspiring leaders in any job function. There is something to be gained by any professional regardless of role or industry.
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No! You can access this course and review the lessons at your own pace. There is some video content and reading, as well as some key takeaways and assignments at the end. Don't feel that you need to rush through, and feel free to focus more on some areas than others as some may be more applicable to the challenges you encounter.
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You are welcome to by Greg's book, Priority is Action, but it is not a requirement to take this course. Anyone can learn the 7 principles of prioritization and start applying them in their work by taking this course without any prerequisites.