Workshops & Training by Greg Kihlström
Interactive learning sessions on marketing technology, artificial intelligence, CX measurement and more, from the best-selling author of House of the Customer and more.
Featured Workshop Clients
FEATURED WORKSHOP
House of the Customer Workshop
For martech, marketing operations, and other marketing leaders
The House of the Customer framework provides insights into the processes, methods, and platforms that allow brands to provide the personalized customer experience of the future.
Use the same methods that have helped organizations of all sizes transform their organization to create greater customer lifetime value.
FEATURED WORKSHOP
Center of Experience Workshop
For marketing and CX leaders and professionals
The Center of Experience framework provides the processes and methods to achieve organizational transformation driven by great customer experience.
Use the same methods that have helped organizations of all sizes transform their organization to achieve a greater return on experience-related investments.
WORKSHOPS & ONLINE TRAINING
ANA School of Marketing Courses
Created by Greg Kihlström exclusively for the Association of National Advertisers
Click each to expand each item below to learn more. ANA School of Marketing courses are available exclusively to ANA members.
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Learn how to meaningfully measure customer experience
Customer experience (CX) is quickly becoming a key competitive differentiator for brands, yet many marketers and CX practitioners do not have a clear understanding of how measurement (establishing the right KPIs, methods, and processes necessary to make meaningful improvements) can bridge the gap between ‘good’ CX and one that consistently drives sales, brand affinity, and lifetime value.
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Most organizations struggle to keep up with the pace of change, whether that is consumer behaviors, the rate of technological advancement, or other movement in the market. An approach based on Agile principles helps marketers within an organization maintain the ability to adapt to changes, learn from continual testing, yet still maintain a focus on their overall goals. This course will provide marketers with essential knowledge and tools that they can use to begin implementing Agile marketing within their organizations.
The approach outlined in this course was created to help marketers better and more quickly realize value from their personalization efforts. Led by an industry expert, best-selling author, and keynote speaker with 20+ years in the marketing technology and customer experience profession for Fortune 500 companies, this course will walk you through Agile fundamentals and how they can be directly applied to your marketing efforts and the team implementing them.
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Analytics isn’t just about capturing data; it’s about uncovering insights from that data for better decision-making. A brand’s approach to data, measurement, and analytics can make the difference between category leaders and those left behind. Whether offline or online media, single- or multi-channel, the performance within a brand’s portfolio is important as it contributes to the whole. Brands need to meaningfully measure the performance of their work while supporting the needs of the business and uncover the best insights about their customers, products, and services so the business will pull ahead.
This course will cover how to establish and prioritize the right marketing KPIs that align with the business KPIs, how to work with internal teams to gather the right data to measure properly, and review how to analyze and interpret the analytics for insights to ensure both marketing and overall business alignment and growth.
ALSO AVAILABLE
Half-day workshops
Agile Digital Transformation
Improve customer experience by using agile processes and methodologies to undergo a digital transformation initiative that has lasting results.
Keynote topic info | Contact for more info
Agile Creativity
How to use processes to enhance the creativity of your team and to achieve better results in your marketing and creative projects.
Keynote topic info | Contact for more info
Customized Workshops & Trainings Also Available
Greg Kihlström can work with your organization to create custom workshops and trainings on topics that are directly relevant to your needs.