Books by Greg Kihlström of The Agile Brand
Greg is an internationally best-selling author of over 20 marketing technology, customer experience, and digital transformation books
“Required Reading” —Destination CRM
A blueprint for the enterprise to build the personalized, omnichannel customer experience of the future.
By Greg Kihlström with a foreword by Barry Padgett, CEO of Amperity
House of the Customer (2023)
Best-selling books by Greg Kihlström
You can purchase signed books directly from The Agile Brand or through most major retailers including Amazon, Apple, and Audible.
House of the Customer Series
The House of the Customer Series
House of the Customer (2023)
by Greg Kihlström with a foreword by Barry Padgett, CEO of Amperity
Meaningful Measurement of the Customer Experience, 2nd Edition (2024)
by Greg Kihlström with a foreword by Greg Melia, CEO of CXPA
The Center of Experience, 2nd Edition (2023)
by Greg Kihlström with a foreword by Diane Magers
Using AI in Marketing: An Introduction (2024)
by Greg Kihlström, published by Mercury Learning and Information, an imprint of De Gruyter
Priority is Action Series
The Priority is Action Series
Priority is Action: 7 Principles for Better Strategies, Decisions, and Outcomes (Jan 2024)
Priority is Prediction: 7 Principles to Guide Enterprises Toward Better Decisions and Greater Outcomes
Priority is Advantage (forthcoming 2025)
Agile Brand Guide Series
Agile Brand Guides Series
A series of short-read (3-hour or less) books that quickly get marketing leaders up to speed on key topics
Generative AI (2023)
by Greg Kihlström with a foreword by Bernadette Nixon, CEO of Algolia
Marketing Operations (2023)
by Greg Kihlström with a foreword by Tommi Marsans of Verizon Business
Customer Data Platforms 2024 Edition
by Greg Kihlström with a foreword by Heidi Bullock, CMO of Tealium
Digital Experience Platforms 2024 Edition
by Greg Kihlström with a foreword by Rupali Jain, CPO at Optimizely
Other Books
The Composable Roadmap (2024)
by Chad Solomonson & Greg Kihlström with a foreword by Chris Bach, CSO at Netlify
“The Agile Brand by Greg Kihlstrom should be required reading for all marketers, brand managers, and others who work on behalf of an organization to grow and develop brands.”
“Provides practical and actionable advice on how even seasoned experts canrethink the way they measure and continuously improve their CX.”
Keynote Speaker on MarTech, AI, and Digital Transformation
The Agile Brand’s Greg Kihlström speaks internationally about the issues that are top of mind for marketing and CX leaders and their teams.