Books by Greg Kihlström
Greg is an internationally best-selling author of over 20 marketing technology, customer experience, and digital transformation books
The must-read business book of 2025
Principles for the continuously improving, customer-focused enterprise
By Greg Kihlström with a Foreword by Chris Bach
Learn more | Buy on: Amazon | Apple Books
The Agile Brand Revisited
Best-selling books by Greg Kihlström
You can purchase signed books directly from The Agile Brand or through most major retailers including Amazon, Apple, and Audible.
House of the Customer Series
The House of the Customer Series
House of the Customer (2023)
by Greg Kihlström with a foreword by Barry Padgett, CEO of Amperity
Meaningful Measurement of the Customer Experience, 2nd Edition (2024)
by Greg Kihlström with a foreword by Greg Melia, CEO of CXPA
The Center of Experience, 2nd Edition (2023)
by Greg Kihlström with a foreword by Diane Magers
Priority is Action Series
The Priority is Action Series
Priority is Action: 7 Principles for Better Strategies, Decisions, and Outcomes (Jan 2024)
Priority is Prediction: 7 Principles to Guide Enterprises Toward Better Decisions and Greater Outcomes (2025)
Priority is Advantage (forthcoming 2025)
Agile Brand Guide Series
Agile Brand Guides Series
A series of short-read (3-hour or less) books that quickly get marketing leaders up to speed on key topics
Generative AI (2023)
by Greg Kihlström with a foreword by Bernadette Nixon, CEO of Algolia
Customer Data Platforms 2024 Edition
by Greg Kihlström with a foreword by Heidi Bullock, CMO of Tealium
Digital Experience Platforms 2024 Edition
by Greg Kihlström with a foreword by Rupali Jain, CPO at Optimizely
Using AI in Marketing: An Introduction (2024)
by Greg Kihlström, published by Mercury Learning and Information, an imprint of De Gruyter
Published by De Gruyter
Marketing Measurement & Analytics: An Introduction (2024)
by Greg Kihlström, published by Mercury Learning and Information, an imprint of De Gruyter
Agile Marketing: Implementing Scrum in a Marketing Environment (2025)
by Greg Kihlström, published by Mercury Learning and Information, an imprint of De Gruyter
“Required Reading” —Destination CRM
A blueprint for the enterprise to build the personalized, omnichannel customer experience of the future.
By Greg Kihlström
“The Agile Brand by Greg Kihlstrom should be required reading for all marketers, brand managers, and others who work on behalf of an organization to grow and develop brands.”
“Provides practical and actionable advice on how even seasoned experts canrethink the way they measure and continuously improve their CX.”
Keynote Speaker on MarTech, AI, and Digital Transformation
The Agile Brand’s Greg Kihlström speaks internationally about the issues that are top of mind for marketing and CX leaders and their teams.