Priority is Prediction

The stakes have never been higher for enterprise organizations to take decisive action. Yet, to prioritize our actions, we need a reasonable way to predict their outcomes. This means that business leaders need better ways to understand their potential choices, including more actionable data, better predictive models, and feedback loops that allow faster learning over time.

This premise forms the foundation of Priority is Prediction: Seven Principles to Guide Enterprises Toward Better Decisions and Greater Outcomes. In this latest book from best-selling author Greg Kihlström, the future, data-driven enterprise is described and its requirements are outlined in practical ways, using advice based on real-world experience and hypothetical examples as a means of making the abstract practical. 

Drawing on Kihlström’s experience working with some of the world’s top brands, as well as hundreds of interviews with Fortune 500 customer experience leaders and industry-leading platform marketing technology executives and thought leaders for this book and his podcast, The Agile Brand with Greg Kihlström, the blueprint to achieve a customer-centric, sustainable platform for predictive growth is made tangible. The book also features a foreword by Simonetta Turek, Chief Product Officer at Medallia.

Priority is Prediction is Kihlström’s follow-up to his best-selling Priority is Action, which provided a reality check on the difference between a strategic priority and business realities. His other books include the internationally best-selling House of the Customer (2023)and his best-selling The Agile Brand Guide series of short-read books on marketing technology platforms and concepts.

Praise for Greg’s Previous Book, Priority is Action:

“Greg has nailed some real world examples we struggle with in the corporate world. The premise that a priority is not a hope, intricate flow chart or carefully written words rings true if you don’t take action. He notes that everything can’t be the most important thing to tackle, pick a direction and go!”
 – Chris Costello, Executive at Amazon Business

“I appreciate that Greg wrote this book! "Priority" is often a buzzword because it's viewed as a framework or as an executive platitude that goes nowhere. Greg is right when he says, "Priority is action." Anything short of that is failure. The book covers a range of topics to get you thinking about "priorities" from different angles, and each chapter is laid out in such a way that you get some thought-provoking explanations and advice, and then you're tasked with next steps that help you go from priority to action. Brilliant.”

—Annette Franz, CCXP, Founder & CEO CX Journey Inc.

“In Greg Kihlstrom's latest book, Priority is Action, he reveals how values lived in action demonstrate a company's true priorities. Rich with noteworthy examples woven throughout, you'll leave with tools to delight your stakeholders and an invitation to rethink how priorities are set and decisions are made across your organization. If you're seeking an innovative workplace culture, getting clear about prioritization is a meaningful first step.”
—Anne Jacoby, CEO of Spring Street Solutions and author of Born to Create

”Clear, concise, and pragmatic, Greg guides the reader to truly understand how action needs to follow priority to drive long-term impact. He provides practical prioritization frameworks which can be used to achieve our goals and outlines actionable next steps which anyone can use within any industry. This book is the perfect reminder to not be so busy that you forget what and who are important to your organization.”
—Lisa Routel, Chief Strategy Officer at BioOx