Greg Interviewed for Forbes Article: Things For Marketers To Keep In Mind When Betting On Consumer Data
Greg Kihlström was interviewed for an article on Forbes that talked with strategy and marketing leaders about key areas marketers should consider when building customer data strategies.
Greg’s contribution was as follows:
Constant Versus Changing Aspects
Consumer data may include some aspects that remain constant, while other aspects may change rapidly based on internal or external factors. Marketers who understand this difference can draw a distinction and base their strategic decisions on factors that are likely to remain more constant, leaving room for variability regarding those that are likely to fluctuate. - Greg Kihlstrom, GK5A