Drawing on Greg Kihlström’s experience working with top organizations, and his ongoing conversations with leaders in the marketing technology industry as part of his award-winning podcast, The Agile Brand with Greg Kihlström, this guide to CDPs provides insights, ideas, and guidance for marketers of all experience levels as they work to successfully implement Customer Data Platforms in their organizations.

In this first Agile Brand Guide, Customer Data Platforms are explored and demystified. The Agile Brand Guide to Customer Data Platforms: Evaluating, Buying, and Implementing a CDP for Marketers by Greg Kihlström is now available in print as an ebook.

In this first Agile Brand Guide, Customer Data Platforms are explored and demystified. The Agile Brand Guide to Customer Data Platforms: Evaluating, Buying, and Implementing a CDP for Marketers by Greg Kihlström is now available in print as an ebook.

Greg Kihlström, a speaker at DX Summit 2022, was featured in this article that recaps some of the highlights of the conference.

Greg Kihlström was featured in this interview on Forbes.com discussing marketing technology and campaign performance. You can view the rest of the article here.

Greg was featured in an article on the leading marketing technology publication website about customer journey orchestration and marketing automation.

Greg Kihlström was recently interviewed for the Experience by Design podcast and the following is an article based on that interview, along with a link to the podcast interview. The philosophical theory of empiricism states that all knowledge about the world is derived from sensory experiences. The development of empiricism comes from the larger question of how do we come to have knowledge in general, or what is known as epistemology.

Greg was featured on the Experience by Design podcast, to talk about executing meaningful measurement strategies. From the show: we talk with Greg about the book, how we can create integrative measurements to tie employee and customer experience, and what future of CX and measurement holds.

From Flourish: If you didn't have CX FOMO already, you certainly will after listening to this hot-off-the-press episode with Greg Kihlstrom. The divide between those who have invested in CX and those who haven't is only getting bigger...are you getting left behind?

Forbes interviewed Greg Kihlström for his insights on the top marketing trends of 2022.

The Relay Network blog featured my interview with their CEO, Matt Gillin where we discuss meaningful two-way customer relationships and how customer communication and engagement plays a critical business role.

Greg Kihlström was featured on the Journey with Christian D. Evans Podcast. Watch the video or read the transcript below.

Greg Kihlström was featured in the latest RDA MVP Summit interview. Customer Data Platforms (CDPs) have become incredibly popular for companies looking to get more out of their data. It’s easy to see why. CDPs help companies unify their data, get a better understanding of their customers and create more personalized marketing campaigns.

Greg Kihlström and Mitel’s Darren Finney joined this webinar to discuss improving the employee experience for hybrid and remote workers.

Author, Consultant, Podcast Host, Forbes Contributor and Entrepreneur---Greg's rich, diverse career endeavors provide a unique platform for Customer and Employee Experience insights. With a strong portfolio of case studies, data, personal experiences and practical how-to's, Greg's relationship-focused expertise can help businesses of all sizes.

Greg Kihlström was featured on Daily Ad Brief’s “More 2 Media.” More 2 Media is a show made for people in the world of marketing and media who want to grow their media knowledge. Interviewing experts around the country, “More 2 Media” is the place to go for tips, tricks and entertaining quips to take your business to the next level.

Greg Kihlstrom is your archetypal entrepreneur who has been there and certainly done that. His interest in all things marketing, creative, and technology helped him land a job at a start-up in his formative university years. These interests continued to feed his curiosity throughout the rest of his career. His determination to build his own company was solidified from this experience, and, as such, he founded ‘Carousel30’, where he spent years growing organically before selling to pursue other projects.

Does your company create a strong connection between a great employee and customer experience? Improve your bottom-line as North America’s leading employee experience expert(Ex) Greg Kihlström outlines his favourite tips to deliver an Ex strategy that results in happier, more productive and motivated employees. Featured Guest: Greg Kihlström; Two-time CEO, best-selling author, speaker, Principal and Chief Strategist at GK5A. He is also the host of The Agile Brand with Greg Kihlström podcast.

Greg Kihlström was featured on the Echelon5 blog and interviewed to talk about the evolution of agile marketing.

Greg Kihlström shares insight into his daily routine and says who was responsible for him taking a less conventional path. We also hear about the common mistakes employers make around employee experience, lessons learned from running an agency and how it compares to consulting.