News Coverage and Press Mentions

Press mentions, interviews, and other news coverage of Greg Kihlström, customer experience, marketing technology, and digital transformation strategist, author, and speaker.

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Press Release: Meaningful Measurement of the Customer Experience Discusses How Brands Can Measure and Maintain Their Competitive Advantage

Meaningful Measurement of the Customer Experience, the eighth and latest book by best-selling author, entrepreneur, and strategic advisor to Fortune 500 companies, Greg Kihlström provides guidance on how to create a customer-centric culture that prioritizes customer needs while aligning internal teams around a common goal.

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FOX 28: Measurement of the Customer Experience by Greg Kihlström

Drawing on Kihlström's experience working with top organizations, as well as dozens of interviews with Fortune 1000 customer experience leaders for this book and his podcast, The Agile Brand with Greg Kihlström, the secrets of planning, implementing, analyzing, and improving great customer experience in a sustainable way are demystified and made practical. The book also features a foreword by Greg Melia, CAE, the CEO of the Customer Experience Professionals Association (CXPA).

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Greg Featured on Unisys' Digital Workplace Deep Dive

Greg Kihlström was featured on the Unisys blog and Digital Workplace Deep Dive podcast with Weston Morris, where he talked about some of his most meaningful conversations about CX with leaders from some of the world’s top organizations such as Gartner, Medallia, and Marriott.

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WRAL: Virtual Event Discusses the Return to the Office

On July 13 at 1pm ET, a virtual event titled Return on Creativity: Return to Work will explore the current and future challenges of companies as their workforce returns to the office after the global pandemic caused many companies to switch to remote work.

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Press Release: Return to Work Virtual Event Discusses How Companies Can Be Successful with Hybrid Workforces

On July 13 at 1pm ET, a virtual event titled Return on Creativity: Return to Work will explore the current and future challenges of companies as their workforce returns to the office after the global pandemic caused many companies to switch to remote work. As the number of vaccinated individuals decreases, and employees return to the office, companies are struggling with the best way to enable optimal outcomes for both their workforce and their customers.

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Greg Kihlström Featured on the Science of CX Podcast

On this Episode # 53, Steve is joined by Greg Kihlstrom to talk about creating great customer experiences, the freelance economy, and more.

The Science of CX is a groundbreaking new weekly podcast developed to address the millions of businesses that need to learn techniques to compete better in today’s business landscape, by using CX as the cornerstone of a new strategy.

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Thomas Green Podcast features Greg Kihlstrom

Greg Kihlström was featured on the Thomas Green Podcast, to talk about customer experience and its relationship to employee experience, as well as the entrepreneurial experience.

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