Press Release: Meaningful Measurement of the Customer Experience Discusses How Brands Can Measure and Maintain Their Competitive Advantage

Meaningful Measurement of the Customer Experience, the eighth and latest book by best-selling author, entrepreneur, and strategic advisor to Fortune 500 companies, Greg Kihlström provides guidance on how to create a customer-centric culture that prioritizes customer needs while aligning internal teams around a common goal. It also provides a framework to create a system of meaningful measurement that can not only improve the customer experience by holistically looking at the customer journey, but provide a sustainable method for analysis and optimization with a more agile approach to continuous improvement.