Greg Kihlström Discusses How Brands Can Create the Personalized Customer Experience of the Future in New Book House of the Customer
In this latest book from best-selling author Greg Kihlström of The Agile Brand, readers are guided through the elements of a 1:1, customer-first, employee-driven enterprise that includes seven key elements, why they are important, and how to implement them.
“With this book, I wanted to share what I have learned by being front and center as an advisor and consultant for some of the world’s top brands, as they navigate the changing customer experience and marketing technology landscapes.”
ARLINGTON, VA. (PRWEB) JANUARY 11, 2023
Between consumer demands for more personalized and greater data privacy and competitive pressures to provide better omnichannel customer experiences, brands are faced with a dilemma: build a foundation for the future of customer relationships or lose relevancy in a crowded marketplace.
Doing this, however, is not without its challenges. While many enterprises undertake digital transformations in order to modernize and anticipate future changes, these efforts are often fraught with roadblocks, and many fail to deliver the results promised.
The way to do this forms the foundation of House of the Customer. In this eleventh book from best-selling author Greg Kihlström, readers are guided through the elements of a 1:1, customer-first, employee-driven enterprise that includes seven key elements, why they are important, and how to implement them. These seven elements are explained in terms of building your brand as a “house” for your customers and aligning people, processes, and platforms in a customer-centric manner driven by strategic key performance indicators (KPIs) and measured by tangible business outcomes. The book also features a foreword by Barry Padgett, CEO of leading Customer Data Platform (CDP) company Amperity.
Drawing on Kihlström’s experience working with top organizations, as well as dozens of interviews with Fortune 500 customer experience leaders and industry-leading platform marketing technology executives and thought leaders for this book and his podcast, The Agile Brand with Greg Kihlström, the blueprint to achieve a customer-centric, sustainable platform for growth is made tangible.
House of the Customer is Kihlström’s eleventh book, following Meaningful Measurement of the Customer Experience (2022), The Center of Experience (2020), his Agile Brand Guides series, and his Agile series, which includes The Agile Brand (2018), and The Agile Consumer (2019). The House of the Customer will be available on January 11, 2023 in print and as an ebook from Amazon and other retailers.