Greg Kihlström's New Book "House of the Customer" Discusses How Brands Can Create the Personalized Customer Experience of the Future
ARLINGTON, Va. —
Between consumer demands for more personalized and greater data privacy and competitive pressures to provide better omnichannel customer experiences, brands are faced with a dilemma: build a foundation for the future of customer relationships or lose relevancy in a crowded marketplace.
Doing this, however, is not without its challenges. While many enterprises undertake digital transformations in order to modernize and anticipate future changes, these efforts are often fraught with roadblocks, and many fail to deliver the results promised.
The way to do this forms the foundation of House of the Customer. In this eleventh book from best-selling author Greg Kihlström, readers are guided through the elements of a 1:1, customer-first, employee-driven enterprise that includes seven key elements, why they are important, and how to implement them.