Greg Kihlström, the Principal and Chief Strategist at GK5A and the author of his 11th book “House of the Customer” joins Enterprise Radio.

Greg’s book, House of the Customer was reviewed by Hollywood Digest, a leading online publication.

Greg Kihlström was featured on the Market Impact insights Podcast to talk about his book, House of the Customer.

The Agile Brand releases the latest book in its Agile Brand Guides series to educate marketers on the best uses of artificial intelligence in their work. Artificial intelligence, while certainly not new to marketers, is having a moment. Whether through generative AI to create original imagery or text, the automation of repetitive tasks, or determining the propensity of consumers to take action, artificial intelligence is becoming indispensable for leading brands and their marketing teams.

Greg Kihlström was featured on the Becoming Preferred Podcast, talking about his book House of the Customer on this leading business podcast.

The Business Creators Radio Show featured Greg on an episode entitled “If You Want to Lead in Business, the Customer Comes First, With Greg Kihlström”

Practical Ecommerce featured Greg Kihlström’s The Agile Brand Guide to Marketing & AI in its list of 12 Ecommerce books to watch in April 2023.

Listen in as Greg discusses some of the principles in his 11th book, “House of the Customer,” including how an employee-driven, customer-centric experience is the key to aligning sales and marketing.

In this third book in the best selling Agile Brand Guide series, Agile marketing, and concepts surrounding implementing Scrum as a marketing team are defined and demystified. The Agile Brand Guide to Agile Marketing, Part 1: Fundamentals by Greg Kihlström is now available in print and as an ebook. It features a foreword by Jascha Kaykas-Wolff, President at Lytics.

In this third book in the best selling Agile Brand Guide series, Agile marketing, and concepts surrounding implementing Scrum as a marketing team are defined and demystified. The Agile Brand Guide to Agile Marketing, Part 1: Fundamentals by Greg Kihlström is now available in print and as an ebook. It features a foreword by Jascha Kaykas-Wolff, President at Lytics.

Industry Leaders interviewed Greg Kihlström on the impacts of AI on the Marketing Technology industry and on business in general.

Today’s interview is with Greg Kihlström, author and Principal at GK5A, who advise organisations on customer experience, marketing technology, and digital transformation initiatives. He is also the host of The Agile Brand with Greg Kihlström podcast.

Greg Kihlström was recently interviewed by Authority Magazine on how to create a great customer experience. Read the full interview here.

Greg Kihlström was featured on the Salesforce Developer podcast, where he talked about Customer Data Platforms (CDPs) and other related topics with host Joshua Birk.

Greg Kihlström was interviewed by Go Solo on his experience as an entrepreneur and his work an advisor, consultant and thought leader in the customer experience and marketing technology spaces.

CMSWire Managing Editor Dom Nicastro catches up with CMSWire Contributor Greg Kihlström and Amperity CEO Barry Padgett on the subject of Greg's new book, House of the Customer. Barry wrote the forward, and Greg discusses the book in his latest CMSWire column: publication: Jan. 20, 2023. The book discusses how brands can build valuable customer relationships through improving their ability to provide personalized customer experiences.

The Agile Brand with Greg Kihlström podcast was featured as one of the Thinkers360 Top Podcasts You Should Listen to in 2023.

Between consumer demands for more personalized and greater data privacy and competitive pressures to provide better omnichannel customer experiences, brands are faced with a dilemma: build a foundation for the future of customer relationships or lose relevancy in a crowded marketplace.

The way to do this forms the foundation of House of the Customer. In this eleventh book from best-selling author Greg Kihlström, readers are guided through the elements of a 1:1, customer-first, employee-driven enterprise that includes seven key elements, why they are important, and how to implement them.

In this eleventh book from best-selling author Greg Kihlström, readers are guided through the elements of a 1:1, customer-first, employee-driven enterprise that includes seven key elements, why they are important, and how to implement them.