Salesforce Developers podcast features Greg Kihlström

Greg Kihlström is the Principal and Chief Strategist at GK5A, a marketing consultant agency in Arlington, VA. He’s a consultant to many C-level types and an expert in marketing. He also hosts The Agile Brand podcast and is the author of 11 books.

CDP has become a popular subject since the launch of Salesforce Genie, and in this episode, Greg shares a plethora of information about it. We talk about what CDP is, what the moving parts are, what it means to technical architects and developers, and more.

Greg is an insightful resource in the marketing and branding space. Listen in to learn from someone who is immersed in marketing and knows the ins and outs of CDPs and CRMs.

Previous
Previous

Authority Magazine: Greg Kihlström of GK5A On 5 Ways To Create a Wow! Customer Experience

Next
Next

Greg interviewed by Go Solo on CX and Marketing Technology Best Practices