Upcoming & Recent Events
Keynote, workshop, and panelist speaking appearances by Greg Kihlström
Mid-Atlantic MarCom Summit
Greg Kihlström will be doing a fireside chat with Michael Vanderhoof from Charles Schwab at the largest regional Marketing Communications conference:
Achieving digital transformation success by aligning goals and incentives
In the fast-paced business environment we all know too well, setting the right goals and aligning incentives across an organization can be the key to driving successful outcomes, whether during a major transformation or through continuous iterative improvements.
Michael Vanderhoof, Director of Product Management at Charles Schwab talks with Greg Kihlström of The Agile Brand about this topic.
The Gathering 2024
Greg Kihlstrom will be participating on a panel at this iconic event held in Banff, Alberta each year.
2024 marks the 11th year for The Gathering. For over a decade, world-renowned brands and visionary leaders have been converging to create lasting success.
AAF South Dakota - House of the Customer
Greg Kihlström will be speaking about his book, House of the Customer for the AAF South Dakota members in Sioux Falls, SD.
Business Growth via AI
Washington Network Group
Need to grow your business? Why not let the machines help.
Geoff Livingston from Cognitive Path and Greg Kilhstrom from the Agile Brand will join us to discuss the latest AI tools for business growth and how your organization can benefit. Come prepared with your questions for our panel to learn how you can reach more people, more efficiently, using AI.
A networking reception at SER restaurant will follow the panel discussion.
CMSWire Webinars: AI-Driven Customer Experience: The Future of Personalization and Self-Service
In an era where customer satisfaction is at an all-time low, you're probably feeling the pressure to deliver faster, smarter and more personalized experiences.
Join this live webinar and discover how AI can flip the script on customer experience (CX). From boosting personalization to empowering self-service, we’ll show you how to tackle today’s CX challenges with cutting-edge AI solutions.
Medallia: Building Loyalty: How Top Brands Create Forever Customers with CX
The competitive landscape is fierce and customer loyalty is hard-fought — just one poor experience can be enough to turn a customer away, making CX vital to retention and growth. But there's good news: many exceptional brands have discovered how to curate experiences that set them apart. Hear firsthand from just a few of these brands for a candid discussion to celebrate CX Day 2024.
MAICON 24: It's (Past) Time for AI Operations
Greg Kihlström will talk on the topic of setting up AI Operations similar to Marketing Ops or a PMO and how this is becoming more important to organizations.
eTail Boston
Greg will be participating at eTail Boston, the eCommerce & Omnichannel conference.
SME 2024 (virtual)
Greg Kihlström will be talking about how to turn social media interest into action on a panel at this digital marketing conference
Learn about the latest trends, tools, and techniques in the ever-evolving world of social media marketing from the leading names of the industry.
Forrester CX North America
Greg will be participating in a panel on real-time interaction management with thought leaders from Medallia, AT&T, and Deloitte.
B2B MarCom Summit
Greg will be hosting a fireside chat at this inaugural event from the producers of the Mid-Atlantic MarCom Summit. More information forthcoming.
Global CXM 360
Greg Kihlström will be speaking at the MSU Global CXM 360 Conference on the topic of Meaningfully Incorporating AI in the Customer Experience.
CXPA Leaders Advance
Greg will be co-presenting on the topic of customer journey orchestration at this event for CX leaders and practitioners.
AAF District 3 Conference
Greg Kihlström will be presenting on the topic of AI adoption and how to operationalize artificial intelligence for marketing at this regional meeting for the American Advertising Federation.
Shoptalk 2024
Greg will be hosting special episodes of the podcast at one of the largest retail events of the year.
AAMD TechCon
Greg Kihlström will be speaking on the building brands around customer-centric approaches with ideas from his best-selling House of the Customer book for this technology conference focused on the multi-family housing industry.
eTail West: Palm Springs
The eCommerce & Omnichannel Retail Conference in Palm Springs, CA. Greg Kihlström will be moderating a panel on generative AI use cases in retail.
Sparking a Culture of Agility
JourneySpark Consulting is excited to share the date for our next webinar, which we’ll be hosting together with Greg Khilstrӧm, author and host of the Agile Brand podcast on February 22nd, 2024. 🗓️ Please join us for a an interactive discussion on "Sparking a Culture of Agility."
Medallia Experience 2024
Greg will be talking with Medallia executives for The Agile Brand podcast and more. More details forthcoming.
NRF '24
Greg Kihlström will be doing a book signing for his book, The Agile Brand Guide: Generative AI and recording some on-site podcast episodes.
CX Exchange Healthcare East
Greg Kihlström will be co-presenting a keynote about orchestration throughout the patient journey.
CMSWire: Content Management & AI: Accelerate Productivity for Marketing, IT, and Customers
Greg Kihlström is a presenter in this webinar from CMSWire and Progress Software.
CTA 2023 - CIMPA Annual Marketing Conference
Greg will be speaking on AI & Marketing at the CTA conference in the Cayman Islands.
The CX Gap: How Businesses Are Evolving to Meet the Needs of Customers
Customer expectations are changing rapidly, making customer experience more important than ever as a competitive differentiator. Contact centers are on the front lines of this massive transformation.
Greg Kihlstrom, best-selling author of House of the Customer, shares how companies are investing in their people, processes, and technologies to drive better alignment and a seamless customer experience.
CMSWire + Progress Software: Experience Debt and a Move to the Cloud
Greg Kihlström will join CMSWire and Progress Software for a webinar on how to reduce experience and technical debt and the benefits of moving your DXP to the cloud.
Personalize, Predict, and Prosper: Understanding and Implementing Customer Journey Orchestration
A special CX Day interactive discussion with Judy Bloch, Principal CX Advisor at Medallia, Greg Kihlström, Principal at The Agile Brand, and Greg Melia, CAE, CEO of the Customer Experience Professionals Association (CXPA), as we delve into the world of Customer Journey Orchestration.
MarTech: Real-World Customer Journey Orchestration
Greg Kihlström presented a session at MarTech Fall 2023 on Real-world Customer Journey Orchestration
Many in the enterprise dream of a future where 1:1 omnichannel personalization is the norm. Yet in reality, even large organizations can struggle to do customer orchestration well on a small scale.
MarTech 2023: Coffee Talk: Using generative AI in your marketing workflow
MarTech Fall 2023 is one of the industry’s premier events and will be held virtual this year.
Greg Kihlström will be cohosting a panel discussion on Generative AI and how marketers can best utilize its benefits.