News Coverage and Press Mentions
Press mentions, interviews, and other news coverage of Greg Kihlström, customer experience, marketing technology, and digital transformation strategist, author, and speaker.
CDP.com: Top MarTech & CDP Industry Analysts You Need To Know
Greg Kihlström was featured on this list of the top analysts and industry experts in marketing technology and customer data platforms.
CMSWire Q&A with Greg Kihlström and Amperity's CEO Barry Padgett
From CMSWire: Greg Kihlstrom, author of "House the Customer," and Barry Padgett, Amperity CEO, explore CX, EX, first-party data and privacy in this contributor Q&A.
Enterprise Podcast Network features Greg Kihlström
Greg Kihlström, the Principal and Chief Strategist at GK5A and the author of his 11th book “House of the Customer” joins Enterprise Radio.
Book Review: House of the Customer on Hollywood Digest
Greg’s book, House of the Customer was reviewed by Hollywood Digest, a leading online publication.
Market Impact Insights: House Of The Customer - Greg Kihlstrom
Greg Kihlström was featured on the Market Impact insights Podcast to talk about his book, House of the Customer.
New Guide to AI & Marketing Helps Marketers Successfully Implement Artificial Intelligence
The Agile Brand releases the latest book in its Agile Brand Guides series to educate marketers on the best uses of artificial intelligence in their work. Artificial intelligence, while certainly not new to marketers, is having a moment. Whether through generative AI to create original imagery or text, the automation of repetitive tasks, or determining the propensity of consumers to take action, artificial intelligence is becoming indispensable for leading brands and their marketing teams.
Becoming Preferred Podcast features Greg Kihlström
Greg Kihlström was featured on the Becoming Preferred Podcast, talking about his book House of the Customer on this leading business podcast.
The Business Creators Radio Show features Greg Kihlström
The Business Creators Radio Show featured Greg on an episode entitled “If You Want to Lead in Business, the Customer Comes First, With Greg Kihlström”
Practical E-Commerce Features Upcoming Book by Greg Kihlström on Marketing & AI
Practical Ecommerce featured Greg Kihlström’s The Agile Brand Guide to Marketing & AI in its list of 12 Ecommerce books to watch in April 2023.
Greg featured on Make it Happen Mondays Podcast
Listen in as Greg discusses some of the principles in his 11th book, “House of the Customer,” including how an employee-driven, customer-centric experience is the key to aligning sales and marketing.
Capitol Communicator: New Book Launch: The Agile Brand Guide to Agile Marketing, Part 1: Fundamentals by Greg Kihlström
In this third book in the best selling Agile Brand Guide series, Agile marketing, and concepts surrounding implementing Scrum as a marketing team are defined and demystified. The Agile Brand Guide to Agile Marketing, Part 1: Fundamentals by Greg Kihlström is now available in print and as an ebook. It features a foreword by Jascha Kaykas-Wolff, President at Lytics.
The Agile Brand Guide to Agile Marketing, Part 1: Fundamentals by Greg Kihlström gives marketers the understanding they need to assess if Agile marketing is right for their team
In this third book in the best selling Agile Brand Guide series, Agile marketing, and concepts surrounding implementing Scrum as a marketing team are defined and demystified. The Agile Brand Guide to Agile Marketing, Part 1: Fundamentals by Greg Kihlström is now available in print and as an ebook. It features a foreword by Jascha Kaykas-Wolff, President at Lytics.
Greg Kihlström Interviewed on Industry Leaders
Industry Leaders interviewed Greg Kihlström on the impacts of AI on the Marketing Technology industry and on business in general.
Adrian Swinscoe of Punk CX Interviews Greg Kihlström About His Book, House of the Customer
Today’s interview is with Greg Kihlström, author and Principal at GK5A, who advise organisations on customer experience, marketing technology, and digital transformation initiatives. He is also the host of The Agile Brand with Greg Kihlström podcast.
Authority Magazine: Greg Kihlström of GK5A On 5 Ways To Create a Wow! Customer Experience
Greg Kihlström was recently interviewed by Authority Magazine on how to create a great customer experience. Read the full interview here.
Salesforce Developers podcast features Greg Kihlström
Greg Kihlström was featured on the Salesforce Developer podcast, where he talked about Customer Data Platforms (CDPs) and other related topics with host Joshua Birk.
Greg interviewed by Go Solo on CX and Marketing Technology Best Practices
Greg Kihlström was interviewed by Go Solo on his experience as an entrepreneur and his work an advisor, consultant and thought leader in the customer experience and marketing technology spaces.
CMSWire: House of the Customer Interview with Greg Kihlström and Barry Padgett, CEO of Amperity
CMSWire Managing Editor Dom Nicastro catches up with CMSWire Contributor Greg Kihlström and Amperity CEO Barry Padgett on the subject of Greg's new book, House of the Customer. Barry wrote the forward, and Greg discusses the book in his latest CMSWire column: publication: Jan. 20, 2023. The book discusses how brands can build valuable customer relationships through improving their ability to provide personalized customer experiences.
The Agile Brand Podcast Featured on Thinkers360 Top Podcasts You Should Listen to in 2023
The Agile Brand with Greg Kihlström podcast was featured as one of the Thinkers360 Top Podcasts You Should Listen to in 2023.
“House of the Customer,” a new book by Greg Kihlström, discusses how brands can create the personalized customer experience of the future
Between consumer demands for more personalized and greater data privacy and competitive pressures to provide better omnichannel customer experiences, brands are faced with a dilemma: build a foundation for the future of customer relationships or lose relevancy in a crowded marketplace.