Meaningful Measurement of the Customer Experience, the eighth and latest book by best-selling author, entrepreneur, and strategic advisor to Fortune 500 companies, Greg Kihlström provides guidance on how to create a customer-centric culture that prioritizes customer needs while aligning internal teams around a common goal.

Drawing on Kihlström's experience working with top organizations, as well as dozens of interviews with Fortune 1000 customer experience leaders for this book and his podcast, The Agile Brand with Greg Kihlström, the secrets of planning, implementing, analyzing, and improving great customer experience in a sustainable way are demystified and made practical. The book also features a foreword by Greg Melia, CAE, the CEO of the Customer Experience Professionals Association (CXPA).

Greg Kihlström was featured in an interview on Forbes about how artificial intelligence can be used well by marketers and advertisers in 2022.

Greg was featured on the In Systems We Trust Podcast where he discussed the agile workforce and other issues related to the future of work.

Greg Kihlström was featured on the Unisys blog and Digital Workplace Deep Dive podcast with Weston Morris, where he talked about some of his most meaningful conversations about CX with leaders from some of the world’s top organizations such as Gartner, Medallia, and Marriott.

Greg Kihlström was featured in an interview for this article on Forbes.com that discusses building effective email marketing campaigns.

Greg Kihlstrom was featured in an interview on Forbes.com about revamping marketing funnels.

The Social Marketing Academy Podcast featured Greg Kihlström, where he discusses agile marketing, and what businesses need to anticipate in the months and years ahead.

As a leading innovator in placemaking to promote business growth, Arlington Economic Development and The Agile World are leading the discussion within the Return on Creativity community to understand and improve the future of people, places, and work.

On September 14, 2021 at 1pm ET, a virtual event titled Return on Creativity: Return on Leadership will explore leadership’s role in creative and innovative solutions to the return to the office and the future of work.

I was recently interviewed by Forbes on an article that discusses what recent college graduates should know about personal branding as they begin to build their careers.

On July 13 at 1pm ET, a virtual event titled Return on Creativity: Return to Work will explore the current and future challenges of companies as their workforce returns to the office after the global pandemic caused many companies to switch to remote work.

On July 13 at 1pm ET, a virtual event titled Return on Creativity: Return to Work will explore the current and future challenges of companies as their workforce returns to the office after the global pandemic caused many companies to switch to remote work. As the number of vaccinated individuals decreases, and employees return to the office, companies are struggling with the best way to enable optimal outcomes for both their workforce and their customers.

Greg Kihlström joined Charlie Oliver of Tech 2025 on the Fast Forward: The Post-Pandemic Innovation Podcast to talk about what agility means in the post-pandemic era.

Greg Kihlström was featured in a recent Forbes article entitled “10 Smart Ways For Companies To Approach Political And Social Commentary” and his perspective was shared alongside several other contributors.

On this Episode # 53, Steve is joined by Greg Kihlstrom to talk about creating great customer experiences, the freelance economy, and more.

The Science of CX is a groundbreaking new weekly podcast developed to address the millions of businesses that need to learn techniques to compete better in today’s business landscape, by using CX as the cornerstone of a new strategy.

Greg Kihlström was featured on the Thomas Green Podcast, to talk about customer experience and its relationship to employee experience, as well as the entrepreneurial experience.

Greg Kihlström appeared for the second time on this popular podcast about leadership and corporate values, hosted by thought leader and industry expert Paul Spiers.

Roanoke times featured Greg Kihlstrom’s talk for AAF Roanoke in their events listings. Speaker Greg Kihlström, author, speaker and entrepreneur, will discuss how to use process to be more successful with creative projects.