Greg Kihlström will be talking at the event from BrightTalk by TechTarget.

"Customer Journey Operations: Building and Managing Multi-Channel Customer Experiences with Data Privacy, Channel Switching, and Change Management in Mind." Organizations are moving quickly to meet changing expectations, but it’s important to take the right steps and not just act fast. To succeed, organizations need to consider tech and digital solutions that will build more trust and value with customers and employees.

To stay ahead, organizations must remember three key things:

• Consumers are trusting us with their data amid growing uneasy about data privacy

• Doing omnichannel customer experience requires a shift in both internal operations and mindset

• Changing the way we work as a brand and embracing a journey orchestration mindset requires rethinking our channel-based marketing and communications approaches

In this webinar, Digital Experience Playbook series host Diane Mager will be joined by Greg Kihlstrom, Principal and Chief Strategist for GK5A. Join us as they break down how to build and manage multi-channel customer experiences.