News Coverage and Press Mentions

Press mentions, interviews, and other news coverage of Greg Kihlström, customer experience, marketing technology, and digital transformation strategist, author, and speaker.

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Martechview: Measuring CX for Success: Are You Missing the Mark?

The interview explores Kihlström’s “House of the Customer” concept, offering a structured approach to analyzing and improving customer experience. Addressing the challenges faced by F1000 brands, Kihlström discusses the complexities of large organizations and the importance of change management.

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Capitol Communicator: Priority is Action by Greg Kihlström Now Available

A new book by Greg Kihlström discusses follow-through on key priorities as the competitive differentiator between leading and lagging businesses. What do our words truly mean, whether they are posted on a website, spoken on a shareholder call, projected on a wall in an internal meeting or shared with a customer?

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Greg featured on Phyron’s Time Out podcast

From YouTube: On this episode of Time Out, we talked to Greg Kihlström - entrepreneur, best selling author, keynote speaker and Principal of the Agile Brand. Kihlström advises Fortune 1000 brands on marketing technology and digital transformation initiatives.

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