News Coverage and Press Mentions

Press mentions, interviews, and other news coverage of Greg Kihlström, customer experience, marketing technology, and digital transformation strategist, author, and speaker.

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Capitol Communicator: The Agile Brand releases the latest book in its Agile Brand Guides series to educate marketers on how to build and optimize high-performing teams, processes and platforms

The book explores how marketing leaders and aspiring leaders can be successful in their implementation of high-performing and continuously improving marketing teams and includes insights and interviews with some of the thought leaders in marketing and customer experience. It features a foreword by Tommi Marsans, Verizon Business Group Transformation Lead.

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Greg Featured on SIMPLE Brand Podcast

Greg Kihlström was recently featured on the SIMPLE brand podcast – where he talks about his book, House of the Customer, and how brands can achieve Customer-First, Employee-Driven Transformation

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The Agile Brand Guide to Agile Marketing Implementation by Greg Kihlström helps marketers successfully implement Agile Marketing in the enterprise

In this fifth book in the best selling Agile Brand Guide series, the successful adoption and improvement of Agile marketing practices within an organization is explored, and both challenges and opportunities are illustrated in practical ways that marketing teams can factor in as they implement Agile Marketing in their organizations.

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