News Coverage and Press Mentions
Press mentions, interviews, and other news coverage of Greg Kihlström, customer experience, marketing technology, and digital transformation strategist, author, and speaker.
Agile Brand Guide Named to Marketing AI Institute's Best Books on AI in 2023 List
We are thrilled to announce that the Marketing AI Institute has named Greg Kihlström’s The Agile Brand Guide to AI & Marketing to their list of “The Very Best Books on AI in 2023” now available on their website.
Capitol Communicator: The Agile Brand releases the latest book in its Agile Brand Guides series to educate marketers on how to build and optimize high-performing teams, processes and platforms
The book explores how marketing leaders and aspiring leaders can be successful in their implementation of high-performing and continuously improving marketing teams and includes insights and interviews with some of the thought leaders in marketing and customer experience. It features a foreword by Tommi Marsans, Verizon Business Group Transformation Lead.
New Agile Brand Guide helps marketers create a winning operational model to deliver better marketing and customer experiences
In this latest book in the best selling Agile Brand Guide series, the successful planning, implementation, and optimization of Marketing Operations is explored
Get Down to Business with Shalom Klein features Greg Kihlström
Greg Kihlström joined the show this week to talk about his latest book, House of the Customer and how brands should focus on customer experience while creating a win-win for their business and employees.
Capitol Communicator: The Agile Brand Guide to MarTech Stack Evaluation
Capitol Communicator featured the latest in The Agile Brand Guide series, just released today.
New Agile Brand Guide helps marketers create a winning marketing technology infrastructure in their organization
The Agile Brand Guide releases the latest book in its series to educate marketers on how to design, build, and implement a high-performance marketing technology stack
ResultsLeader.fm Features Greg Kihlström on Latest Episode
The Results Leader podcast featured Greg Kihlström on the show where he talks about his latest book, House of the Customer, plus how to drive greater success with teams, and how to achieve better customer experience.
House of the Customer Book Review by Matthew Egol
Greg Kihlström’s House of the Customer was reviewed by Matthew Egol of JourneySpark consulting.
Marketing Agility Podcast features Greg Kihlström as a Guest
Greg Kihlström was featured on the Marketing Agility podcast, where he talked with co-hosts Melissa Reeve, Jim Ewel, and Frank Days about several topics related to Agile Marketing in the enterprise.
Forbes Interviews Greg Kihlström About Personalized Campaigns
Forbes interviewed Greg Kihlström in an article discussing clever ways to efficiently personalize a marketing campaign.
Greg interviewed on School for Startups Radio
Greg Kihlström was recently interviewed for the School for Startups Radio show.
Forbes interviews Greg Kihlström about AI research and usage
Forbes Agency Council recently interviewed several leading marketing technology consultants, including Greg Kihlström, on how they use and evaluate different artificial intelligence tools.
Greg featured on Delighted Customers Podcast with Mark Slatin
Greg Kihlström was featured on the latest episode of Delighted Customers podcast with Mark Slatin where he talks about intrinsic and extrinsic motivators and how they can unlock discretionary employee effort.
Capitol Communicator: Latest Agile Brand Guide helps marketers at large organizations successfully implement Agile Marketing
In this fifth book in the best selling Agile Brand Guide series, the successful adoption and improvement of Agile marketing practices within an organization is explored. The Agile Brand Guide to Agile Marketing Implementation by Greg Kihlström is now available in print and digital formats.
Greg Featured on SIMPLE Brand Podcast
Greg Kihlström was recently featured on the SIMPLE brand podcast – where he talks about his book, House of the Customer, and how brands can achieve Customer-First, Employee-Driven Transformation
The Agile Brand Guide to Agile Marketing Implementation by Greg Kihlström helps marketers successfully implement Agile Marketing in the enterprise
In this fifth book in the best selling Agile Brand Guide series, the successful adoption and improvement of Agile marketing practices within an organization is explored, and both challenges and opportunities are illustrated in practical ways that marketing teams can factor in as they implement Agile Marketing in their organizations.
6 Figure Podcast Rebels Features Greg Kihlström on latest episode
The popular podcast features Greg in an episode entitled “Staying Agile as an Entrepreneur with Greg Kihlstrom”
Destination CRM: House of the Customer by Greg Kihlström is Required Reading
In this interview with Kihlström, CRM editor Leonard Klie uncovers how building a customer- and employee-focused company is like constructing a house.
CDP.com: Top MarTech & CDP Industry Analysts You Need To Know
Greg Kihlström was featured on this list of the top analysts and industry experts in marketing technology and customer data platforms.
CMSWire Q&A with Greg Kihlström and Amperity's CEO Barry Padgett
From CMSWire: Greg Kihlstrom, author of "House the Customer," and Barry Padgett, Amperity CEO, explore CX, EX, first-party data and privacy in this contributor Q&A.