Forbes CMO Newsletter: Why These Top-Level Marketers Solve Problems Anonymously
Greg Kihlström’s thoughts and insights on AI were featured in Forbes’ CMO Newsletter. Full article is here.
From the article:
“Greg Kihlstrom, a martech consultant with the Agile Brand, wrote on LinkedIn this summer that marketers should consider AI as a means to achieve their business goals, not as the objective itself. Thinking of AI as “augmented intelligence” frames the technology as a helper, not something that will take over.”