Capitol Communicator features new Agile Brand Guide to DXPs by Greg Kihlström
The marketing and communications publication featured the latest addition to The Agile Brand Guide series written by Greg Kihlström and focused on Digital Experience Platforms.
Digital Experience Platforms (DXPs) enable marketers to create more engaging digital experiences on mobile and desktop devices, and form a core part of a brand’s marketing technology infrastructure. While customers interact with brands on a multitude of channels, an organization’s website and the platform that powers that site are still a critical hub in a brand’s customer experience. This is one of the reasons a DXP is so important.
In this first edition in this internationally best-selling series of books on marketing technology concepts and platforms by Greg Kihlström, Digital Experience Platforms are explored and demystified. The book explores marketers’ need to find the best DXP for their brand, as well as the roles a Digital Experience Platform should play, the different types on the market, as well as how to initially evaluate platforms, then how to best implement a DXP once you have selected it.