MarTech: Laying the groundwork for AI in MOps: How to get started

This article was written by Greg Kihlström for MarTech. Read the full article here.

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. However, this transition can be daunting, especially if your MOps function was established before the rapid rise of AI.

In this first article of our four-part series, we’ll outline the fundamental steps for incorporating AI into MOps, paving the way for the subsequent articles to delve deeper into planning AI integration with people, process, data and platforms.

Define your goals and priorities 

Before integrating AI into your MOps, you must clearly define your objectives. This sets the course for your entire AI-driven strategy. As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences.

Your goals should be measurable and directly tied to your company’s key business objectives. This alignment enables you to effectively track progress and evaluate the success of your AI initiatives. As you craft these objectives, consider the following points.

This article was written by Greg Kihlström for MarTech. Read the full article here.