CustomerThink: Using customer journey orchestration to create memorable moments

This article was written by Greg Kihlström for CustomerThink. Read the full article here.

Simply offering a high-quality product or service is no longer enough to set your business apart from the rest. In fact, according to Salesforce, almost 90% of customers value the experience of buying and using a product or service as much or more than the product or service itself.

Thus, businesses must focus on creating memorable experiences that drive long-term loyalty and advocacy. This article will explore the power of creating memorable moments using customer journey orchestration, including how businesses can design experiences that create lasting memories and drive long-term loyalty.

The Power of Moments

Have you ever noticed how some experiences seem to stick with you longer than others? This is because those experiences are created using a special combination of elements that trigger a deep emotional response in customers. These moments are the building blocks of long-term loyalty, and businesses that create them are more likely to retain their customers over time.

So, what exactly are these “moments” made of?

This article was written by Greg Kihlström for CustomerThink. Read the full article here.