CMSWire: Customer Satisfaction Strategies: Taking Action on Priorities

This article was written by Greg Kihlström for CMSWire. Read the full article here.

It’s a new year. Time to reconsider our priorities, set better goals and achieve more. Perhaps your priorities are similar to last year, but you want to make more progress toward your customer satisfaction strategies. Or perhaps it’s time to take a step back and take a look at all of the above. Either way, this time of year gives us the opportunity to take stock of what we prioritize and how we plan to achieve it.

Yet making something a priority isn’t simply adding it as a bullet point in a Powerpoint deck, or sending a Slack message to @here, nor is it creating an externally-facing marketing campaign or brand. While all of those things might define what it means to call something a priority, to actually make something a priority there needs to be meaningful progress toward completing it. Or, to be more succinct, priority is action.

In this article, I’m going to look at a few aspects in my latest book, "Priority is Action: 7 Principles for Better Strategies, Decisions, and Outcomes" and how they relate to focusing on your priorities to create a better customer experience.

This article was written by Greg Kihlström for CMSWire. Read the full article here.