News Coverage and Press Mentions

Press mentions, interviews, and other news coverage of Greg Kihlström, customer experience, marketing technology, and digital transformation strategist, author, and speaker.

Greg Kihlstrom Greg Kihlstrom

Capitol Communicator: Return on Creativity: An Arlington Asset and Release of “The Agile Brand” by Greg Kihlström Set for August 16

Join Arlington Economic Development, the Arlington Library and the Rosslyn BID on August 16 for An Arlington Asset, the third seminar in the Return on Creativity (ROC) series. In a world where digital media and alternative forms of communication to continue to evolve, books and libraries still play a vital role. Hear several authors from the Washington, D.C., area discuss the place that books play in establishing thought leadership in a digital-first world.

Read More
Greg Kihlstrom Greg Kihlstrom

Event Announcement: Return on Creativity + The Release of The Agile Brand by Greg Kihlström

Join Arlington Economic Development, the Arlington Library, and the Rosslyn BID for An Arlington Asset, the third seminar in the Return on Creativity (ROC) series. In a world where digital media and alternative forms of communication to continue to evolve, books and libraries still play a vital role. Hear several authors from the Washington DC metro area discuss the place that books play in establishing thought leadership in a digital-first world.

Read More
Greg Kihlstrom Greg Kihlstrom

Yes& SVP Digital Greg Kihlström Announced as Chair of American Advertising Federation National Technology Advisory Committee

Today, at ADMERICA 2018, the American Advertising Federation's Annual National Conference, it was announced that Yes& SVP Digital Greg Kihlstrm will serve as the first Chair of the AAF's National Technology Advisory Committee. It is the organization's first national committee, bringing agencies, clients, and technology vendors together in a new forum to drive the industry forward.

Read More
Greg Kihlstrom Greg Kihlstrom

Three D.C.-Area Agencies Merge to Form Yes&

PCI, LeapFrog Solutions, and Carousel30 have joined forces as Yes&, a 55-person “performance-based” marketing agency headquartered in Alexandria, VA.  Named for the principle of positive collaboration central to improvisational theater, the combination is set up to meet clients’ needs for precision solutions across paid, earned, owned, and shared media.

Read More
Greg Kihlstrom Greg Kihlstrom

Pamplin welcomes new advisory board members

Kihlström has held an active relationship Virginia Tech since 2010, specifically within the College of Business. His efforts include guest lecturing, external event sponsorship and hosting an internship at Carousel30. He previously held a role as President of the Board of Directors of the American Advertising Federation’s Washington DC Chapter, and served on the Board of Trustees of the Trust for the George Washington Memorial Parkway and the National Board of Directors of the American Advertising Federation (AAF).

Read More
Greg Kihlstrom Greg Kihlstrom

TIA: Carousel30, connecting people with the things they love

Based in Washington, Carousel30 has been waving its creative magic wand for 13 years now. During this time it has witnessed the constantly evolving landscape that is bands communication and marketing. From the start the agency had a clear mission: to find innovative and effective ways to connect people to the things they love: brands, products, places, and other people.

Read More
Greg Kihlstrom Greg Kihlstrom

CAROUSEL30 CEO GREG KIHLSTRÖM TO DISCUSS WEBSITE REDESIGN AT DIGITAL SUMMIT DC

Greg Kihlström will be presenting on the topic of website optimization at this year’s Digital Summit DC. Website design and development strategy is an integral part of Carousel30’s core business, “An organization’s Web presence is a critical point of connection to their audiences. At Carousel30 we work with organizations to ensure that this important channel is optimized and achieves its goals.”

Read More
Greg Kihlstrom Greg Kihlstrom

Native Advice: Interview with Greg Kihlström

Greg is founder and CEO at Carousel30, a Washington, DC-based digital agency. He is an award winning creative director and digital strategist who has worked with top brands, including AARP, Ben & Jerry's, Geico, MTV, Starbucks, The Nature Conservancy, Toyota and United Nations.

Read More
Greg Kihlstrom Greg Kihlstrom

Get off the Marketing Carousel: Exclusive Q&A with Greg Kihlström

We recently had the opportunity to talk with Greg Kihlström, Founder and Chief Strategy Officer of Carousel30, a full-service digital agency located in Washington, DC. In the following Q&A, he shares with us come of the challenges he sees marketers struggling with today, as well as some of the tools he recommends in overcoming these hurdles. Greg and his firm will also be attending the highly anticipated Mid-Atlantic Marketing Summit, so be sure to stop by an d say hello!

Read More
Greg Kihlstrom Greg Kihlstrom

Check Out the 50 on Fire Finalists in Marketing & Advertising

Washington D.C.’s growth as a business hotspot hasn’t left the realm of marketing and advertising behind. In fact, more than a little of the credit for D.C.’s explosive growth can probably be laid at the feet of the creative energy and marketing savvy of people and companies in the ares. The judges for this year’s 50 on Fire event on December 4 have a challenging task picking from among the 15 finalists in this category.

Read More
Greg Kihlstrom Greg Kihlstrom

Washington Post: Commentary: Our brave new world of communication

Washington Post Op-Ed: More than any other skill in business, none may be more fundamental than the ability to blend, grow and seamlessly transform with our changing times. As a communications professional in the D.C. area, I know firsthand the impact change can have on an industry and a business.

We have come a long way already — some of us have seen the advertising industry grow from print and broadcast to digital, social, mobile and beyond.

Read More
Greg Kihlstrom Greg Kihlstrom

Spiral Marketing Episode 3: Content Strategy with Greg Kihlström

Greg Kihlström is the Founder & CEO of Carousel30, a Washington DC Area based Digital Agency.

He is also the current President of the Board of Directors for the DC Ad Club, and the Division 1 Chair for the American Advertising Federation’s National Board of Directors

He’s a frequent speaker and author with works published in many prominent trade outlets including the Washington Business Journal, SEO Watch, and iMediaConnection.

Read More
Greg Kihlstrom Greg Kihlstrom

The Kojo Nnamdi Show: Online Advertising: Beyond Pop-up And Banner Ads

Online advertising was once limited to banner and pop-up ads that most Internet users would eagerly minimize. Today’s ads, which use social platforms like Vine and Instagram to engage their audience, are more sophisticated. They are also growing more personal, as marketers mine social data to tailor ads to the tastes and interests of individual users. We explore new developments in online advertising and ask what they mean for users and their privacy on the web.

Read More