Thinkers360: 50 Books to Read in 2025
Greg Kihlström’s book, The Agile Brand Guide: Digital Experience Platforms was named one of Thinkers360’s 50 books to read in 2025.
Here is the excerpt about the book:
“Digital Experience Platforms (DXPs) enable marketers to create more engaging digital experiences on mobile and desktop devices, and form a core part of a brand’s marketing technology infrastructure. While customers interact with brands on a multitude of channels, an organization’s website and the platform that powers that site are still a critical hub in a brand’s customer experience. This is one of the reasons a DXP is so important.”