Greg Kihlström was featured by Thinkers360 in their annual MarTech predictions. You can read the rest here.

Here is Greg’s contribution:

Consolidation and Composable will Both Grow

With 8000+ marketing technology platforms, there is a wealth of choices out there, but that can often lead to a fragmented infrastructure for brands. Consolidation will continue to happen in the marketplace, meaning more platforms will gain more features, though that may not always benefit brands if those individual features are not as robust as best-of-breed offerings. Composable platforms, on the other hand, offer brands a unique way to stay with some of their current platforms while incorporating the best elements of marketing technology components that offer this functionality.

–   Greg Kihlstrom, Principal at GK5A.