Forbes Expert Panel: 16 Common Mistakes Marketers Make That Turn Prospects Off
Greg Kihlström was interviewed for an Expert Panel for Forbes on the subject of mistakes marketers often make. His contribution was the following:
Mistake #2: Trying To Appeal To Everyone
Don’t try to appeal to everyone. If someone can’t identify a specific challenge they can solve with your product or service, they will move on. Target a specific audience, and you’ll be surprised how many customers can relate.