DC CityBizList: New Book The Agile Consumer By Greg Kihlström Discusses the Future of the Brand-Consumer Relationship

The Agile Consumer is Kihlström’s fifth book, and the third in his Agile series, which started with 2016’s The Agile Web, exploring how the agile methodology applied properly website design, can create dramatic improvements in their efforts. 2018’s The Agile Brand explored how brands that embrace consumer feedback and create a “living” brand that evolves over time while staying true to its values.