Greg Kihlström | Keynote Topic:

Keynote Speaker on AI and the Future of Marketing

Topic: Marketing and Artificial Intelligence

Beyond ChatGPT: Generative AI, Next Best Action, Process Automation and More

 

AI & the Future of Marketing:
Beyond ChatGPT for Marketers: Strategic augmentation of marketing and the customer experience with generative AI, automation, and other tools

Topics: Artificial intelligence, marketing technology, generative AI, personalized customer experiences

Artificial intelligence, while certainly not new to marketers of business in general, is having a moment. Whether through generative AI with imagery or text, the automation of repetitive tasks, or determining the propensity of consumers to take action, artificial intelligence is becoming indispensable for leading brands and their marketing teams.

Presented by an expert marketing technology keynote speaker who has worked with several Fortune 500 brands on these and similar challenges, AI and the Future of Marketing will explore these areas and give marketing leaders insights into the strategies and approaches that will set marketers up for future success by utilizing AI in strategic ways.

“Greg is a pro—a highly experienced and engaging speaker.”
— Paul Duning, Mid-Atlantic Marketing Summit

What is discussed

  • What marketers need to know about the growing adoption of artificial intelligence and machine learning in marketing

  • The four primary areas where AI can augment and assist with marketing and creating best customer experiences

  • Looking beyond the hype: what marketers should know about bias and realistic expectations from AI tools

  • How to strategically adopt AI in marketing for your own organization

Based on the best-selling book

For more thoughts and ideas related to the fast-changing world of artificial intelligence and its applications in marketing and customer experience, make sure to check out Greg Kihlström’s book, The Agile Brand Guide to AI & Marketing (April 2023).

Also, make sure to take a look at the House of the Customer half-day, 1-day, and 2-day workshops, now available in-person and virtually.