This article was written for CMSWire by Greg Kihlström. Read the article in full here.

First, to have a successful digital experience, you need to be where your customers are.

Does your organization think of website experience optimization as something that needs to get revisited every couple of years at most? When you want to make revisions to the experience and test new changes, are you met with resistance, and a “didn’t we just redesign the website?” If so, you aren’t alone, but you are right if you are thinking there is a better way to approach digital experiences.

In this article, we’re going to explore how incorporating a continuous improvement approach to your digital experience management, including your website and your Digital Experience Platform (DXP), can yield better results for your business as well as your customers. We’ll even see how it makes your team members’ jobs easier as well. Let’s get started.

This article was written for CMSWire by Greg Kihlström. Read the article in full here.