This article was written by Greg Kihlström and Chad Solomonson for CMSWire. You can read the full article here.

Any marketer surely knows the value of being able to adapt quickly and efficiently to technological advances and changing market conditions. A composable marketing technology architecture offers a promising solution by allowing businesses to become more agile, resilient and customer-focused.

We outline this in our latest book, "The Composable Roadmap: An Action Plan for Agility in a Modern Digital Marketplace." Let’s explore what a composable architecture is, the critical role of leadership in its implementation and the initial steps marketers can take to build a composable roadmap.

Understanding Composable Architecture

As buzzwords go, the term “composable” is definitely floating around these days in many circles, including the world of marketing. If you’re not already familiar, a composable architecture is a design philosophy that emphasizes modularity and interoperability of various components within an enterprise's IT infrastructure. It is becoming increasingly popular in the world of marketing technology because, unlike traditional monolithic systems, where changes can be cumbersome and slow, a composable approach enables businesses to rapidly respond to new challenges and opportunities by assembling and reassembling components as needed.

This article was written by Greg Kihlström and Chad Solomonson for CMSWire. You can read the full article here.