This article is based on the ideas in my book, Priority is Action. You can learn more by either reading the book or subscribing to my Priority is Action newsletter

How do we know when the time is right?

The third principle of priorities that I explore in my book, Priority is Action is that, busy as we always are, there is always time to do the right thing. It takes time to keep doing the wrong things, after all, and we owe it to ourselves, our team members, our customers, and our company to do the right thing.

Determining the right time to prioritize an initiative is crucial for effective leadership. Often, there is confusion surrounding the definition of the "right thing" and the "right time." In this article, we will explore these concepts and guide you on how to make informed decisions.

First and foremost, let's clarify what the "right time" is not:

• It is not merely when it is convenient or when other tasks are cleared from our schedules.

• It is not when everyone feels motivated or after customers have already complained.

• It is not before we have a clear measurement of success.

Now, let's delve into the factors that do help define the right time. While these points are not exhaustive and can vary depending on the circumstances, they generally include:

• Maximizing impact through well-timed launches or surprise elements.

• Ensuring cost-effectiveness in pursuing the initiative.

• Positioning the company or teams strategically for future endeavors.

• Ultimately benefiting customers the most.

While these considerations may seem like common sense, the reality is that they are often overlooked. Various challenges can hinder prioritization efforts, including team members overwhelmed by meaningless work or leaders wary of overwhelming their teams.

By understanding the importance of prioritization and these defining factors, leaders can navigate the complexities of timing initiatives effectively. By doing so, they can optimize resources, achieve desired outcomes, and foster a culture of productivity.

Mastering the skill of identifying the right time to prioritize initiatives is essential for successful leadership. By considering the impact, cost-effectiveness, strategic positioning, and customer benefits, leaders can make informed decisions that propel their organizations forward.

This article is based on the ideas in my book, Priority is Action. You can learn more by either reading the book or subscribing to my Priority is Action newsletter