CXO Outlook interviewed Greg Kihlstrom on helping F1000 brands make better MarTech, AI adoption & MOps decisions. View the full interview here.

Storytelling plays a crucial role in brand building, and it can be particularly powerful for businesses focused on making a positive impact in society. Humans are drawn to storytelling, whether from the emotional impact and connection it can create, or its ability to show empathy and inspire or motivate key audiences.

By using storytelling to communicate their purpose, build empathy and understanding, establish trust and authenticity, inspire action, differentiate themselves, connect with diverse audiences, and create long-term brand loyalty, these businesses can create a powerful and lasting impression on consumers that will drive their success.