Greg Kihlström was interviewed along with several other authors about the business benefits that come from authoring books in an article on Fast Company.

Greg’s response was as follows:

IT CAN BE EVIDENCE THAT YOUR PROCESSES WORK.

The credibility that a well-researched book can bring to a sales conversation about a consulting or advisory engagement is second to none and has resulted in much new business over the years. Having a book is a way to show the work behind a process or solution to a complex challenge in a way that few other mediums can do the same. – Greg Kihlstrom, GK5A

Read the rest of the article and interview here.