Forbes Agency Council recently interviewed several leading marketing technology consultants, including Greg Kihlström, on how they use and evaluate different artificial intelligence tools. Here’s what Greg said:

I actively try out different tools and platforms to see what they are like to work with. So far, I’ve learned that AI can be a great augmentation, particularly when used as a starting point for work. But it requires a clear set of requirements and the ability to take a rough initial set of points and make them stronger and relevant to the desired end result.

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