Capitol Communicator: New Book Launch: The Agile Brand Guide to Agile Marketing, Part 1: Fundamentals by Greg Kihlström
In this third book in the best selling Agile Brand Guide series, Agile marketing, and concepts surrounding implementing Scrum as a marketing team are defined and demystified. The Agile Brand Guide to Agile Marketing, Part 1: Fundamentals by Greg Kihlström is now available in print and as an ebook. It features a foreword by Jascha Kaykas-Wolff, President at Lytics.
The book explores marketers’ need for increased performance of their efforts, all while working more collaboratively and cohesively as a team. Through a detailed overview of Scrum practices and roles, and several examples of how to implement these methods in the real world, the book gives a detailed overview for marketers that are new to Agile, or have only a limited experience with it.