This article was written by Chris Wood for MarTech, based on a presentation by Greg Kihlström at the recent MarTech conference. Read the full article here.

One of the benefits of a customer journey orchestration (CJO) platform is improved alignment among business units. In order for this to work, teams in those units need to be prepared ahead of the implementation.

“The multi-channel marketing approach the customer journey orchestration utilizes also means that things can get more complicated,” said Greg Kihlstrom, principal and chief strategist at GK5A, at The MarTech Conference.

Here are the key teams that will be involved in the process and what to do to prepare them.

This article was written by Chris Wood for MarTech, based on a presentation by Greg Kihlström at the recent MarTech conference. Read the full article here.