Forbes Interview: How to Get More of the "Right" Contacts On An Email Marketing List
Greg Kihlström was featured in an interview for this article on Forbes.com that discusses building effective email marketing campaigns.
Greg’s contribution is as follows:
Don’t Flood Inboxes With Repetitive Marketing
Make sure you are giving something valuable and not just trying to take email addresses to flood their inboxes with repetitive marketing information. If you create great content, the “right” people will want to receive more of it. - Greg Kihlstrom, The Agile World